Status: read in Czech

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators – Jobs, Gates, Zuckerberg – Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.

The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Rating: An inspirational insight into the thinking of successful people. The book is full of names and events that have happened and continue to happen against the backdrop of Amazon's growth. The story is divided into several sections that overlap in time, so it's not difficult to get lost in the plot. Although it's written quite densely, it's interesting to follow the procedures and solutions to the problems of a growing business company. And what we'd talk about, no dream is big enough not to be realized, Jeff could tell the story... :)